Eddie Johnson Founder & Designer of Verdure Watches

My love for timepieces began long before Verdure. My father and grandfather were avid collectors, and growing up, I watched them pair beautiful timepieces with their suits. What stayed with me wasn't simply the names on the dials. It was the artistry, character, and stories behind each piece.

That appreciation eventually became a creative pursuit. After discovering my own desire to design timepieces, I began sketching concepts, studying watches and their mechanics, and searching for a manufacturer who could bring my ideas to life. After two years of searching, I found the right partner, and in 2015, Verdure's first collection, the Premier Collection was born.

Today, every Verdure design begins with inspiration. It can come from nature, art, scripture, or something as simple as a moment that catches my eye. I take that inspiration and translate it into a timepiece designed to be more than something you wear; it becomes part of your story.