Where extraordinary journeys
become extraordinary heirlooms.

The Verdure Atelier is an invitation-only bespoke experience where guests collaborate directly with founder and designer Eddie Johnson to commission a completely original heirloom timepiece inspired by their life's defining moments.

Rather than purchasing a luxury watch, each guest embarks on a deeply personal design journey where every element reflects their story—from milestone celebrations and once-in-a-lifetime travels to family traditions, accomplishments, and cherished memories.

A couple celebrates their 25th wedding anniversary overlooking the Amalfi Coast.

Instead of returning home with photographs alone, they are invited into the Verdure Atelier to commission a one-of-one heirloom inspired by the destination, the milestone, and the memories created during their stay.

Years later, that timepiece becomes a treasured family heirloom—preserving not only the memory of the journey, but the story behind it for generations to come.